December 28, 2020
What is the appropriate range to control the cost price of cosmetic plastic containers?
Does your cosmetic container speak to your target audience? When choosing and designing your cosmetic container, it is important to know what products you will sell, their social and economic status, gender and ethnicity. As consumers become more sophisticated, a one-size-fits-all marketing strategy is no longer applicable. Although most cosmetics and skin care products are sold to women, male skin care products have grown.
Men's packaging design is different from women's packaging because they have different appeals. High-end consumers are more attracted to high-end packaging and sophisticated design. Even mass market consumers tend to use fashionable and modern packaging products as a sign of pursuit of higher value. In the competitive cosmetics and skin care business, it is important to be different from the crowd. Your packaging not only represents the values ​​of your product, but also distinguishes your brand from competitors.
If your budget is small and your product is not too expensive, a cosmetic container in PP, PET or HDPE plastic will do the job; but this does not mean you can't brighten the shelves brightly. Technical advantages allow various decorations and finishes on cosmetic bottles to transform ordinary packaging into extraordinary packaging.
Keep within your budget. Your cosmetic plastic container packaging should be less than 5% of the product's retail price. This is a rule of thumb. If you have a high-end product with a retail price of more than 100 yuan, you can choose a variety of luxurious styles and even customize tools to achieve the desired effect.
The evolution of cosmetic packaging is no less rapid than the dosage form. The most recent impact on cosmetic packaging is the lifestyle of consumers from environmental protection to the daily popularization of mobile phones. With the increasing importance of packaging, brand owners are trying to attract consumers Eyeballs are constantly working on the container.
Men's packaging design is different from women's packaging because they have different appeals. High-end consumers are more attracted to high-end packaging and sophisticated design. Even mass market consumers tend to use fashionable and modern packaging products as a sign of pursuit of higher value. In the competitive cosmetics and skin care business, it is important to be different from the crowd. Your packaging not only represents the values ​​of your product, but also distinguishes your brand from competitors.
If your budget is small and your product is not too expensive, a cosmetic container in PP, PET or HDPE plastic will do the job; but this does not mean you can't brighten the shelves brightly. Technical advantages allow various decorations and finishes on cosmetic bottles to transform ordinary packaging into extraordinary packaging.
Keep within your budget. Your cosmetic plastic container packaging should be less than 5% of the product's retail price. This is a rule of thumb. If you have a high-end product with a retail price of more than 100 yuan, you can choose a variety of luxurious styles and even customize tools to achieve the desired effect.
The evolution of cosmetic packaging is no less rapid than the dosage form. The most recent impact on cosmetic packaging is the lifestyle of consumers from environmental protection to the daily popularization of mobile phones. With the increasing importance of packaging, brand owners are trying to attract consumers Eyeballs are constantly working on the container.
Posted by: bottlempactes at
05:36 AM
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